Sep 15, 2023
The corporate world is tone-deaf. It has never been more obvious than in the last few years. Dove announced a partnership with Zyahna Bryant, a BLM activist who accused a white student of threatening protesters - then admitted she misheard. The partnership involves making Bryant a 'fat liberation' ambassador for the brand. Why does Dove need to get involved in fat liberation? It's mostly a soap company, right? If the company wanted to hire a big black woman, weren't there plenty of others to choose from, rather than to hire one with such an awful history against a white student? If Dove was determined to bend a knee to BML, surely there were other overweight women to hire. Instead, Dove is deliberately wading into a controversy of its own making. Her X (formerly Twitter) account is private, so there is no scrolling through it to see if she is promoting the partnership. She has been promoting the campaign on Instagram. She is described as a community organizer and studen