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Jan 23, 2023
Mars Ditches WOKE All-Female M&Ms Over Right-Wing Rebellion
Mars Ditches WOKE All-Female M&Ms Over Right-Wing Rebellion
Candy maker Mars replaced the sexy, women-empowerment M&M "spokes candies" with actress Maya Rudolph. The all-female M&Ms were annoying many people, not just the right wing. Last January, M&Ms introduced WOKE, and there was a backlash. People don't want politicized candies. Maya Rudolph will star in the candy brand's upcoming Super Bowl commercial, not the spokes candies. Conservatives, including Fox News host Tucker Carlson, said the makeovers the mascots got last year, including new shoes and personalities, were an example of a liberal agenda gone too far. Tucker said that M&M would not stop until every character was "deeply unappealing and totally androgynous" and that equity would only be achieved when "you are totally turned off." In September, Mars said that it was adding another color to its six-candy lineup. A peanut M&M was now wearing combat boots and believed in "acceptance and inclusivity," Purple was initially only part of ad
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